Razorfish and Emerging Experiences launched a new car showroom experience, with less products and more digital devices, like giant interactive walls with real time renderings.
In the digital era consumers pay attention to every details before buy a car and maybe a real model in exposition can’t be good for every one, every cosumers want to customize and see his prefereces in real time. Audi-City allows consumers to configur and interact with digital models, watching details and touching real materials.
Audi announced to open 20 other digital showrooms by 2015.
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